A Covid-19 Immunization Verification Design Vision

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Donald G. McNeil Jr., of the New York Times, recently reported that nobody seems to have a vision for what an immunization verification system should look like for the Covid -19 vaccines. The following is scalable, low cost, and robust solution that could likely be implemented before the first round of vaccinations are effective. 

Such a system will be necessary for employers who can legally require you to get vaccines such as a flu shot. Providing proof of vaccination is not new, most parents are used to providing it to elementary schools. You may have already had to provide a negative test result to travel, or to enter a state or country and it’s likely that vaccination verification will come next. In fact, it may become a frequent affair at checkpoints that consumers cross regularly. So how will organizations be able to verify that an individual has been vaccinated?

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“Right now, the CDC is handing out little cardboard cards that say ‘CDC on them for them [immunization providers] to scribble the name of the vaccination, the lot number, and the date they were vaccinated. Then it will be rubber stamped,” said Mr. McNeil.

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Such a solution is in line with our federal response to date, it’s effectively an honor system and could be easily circumvented with a high-quality desktop printer. In light of significant social polarization regarding vaccination, a stronger verification system is warranted. A better solution would limit fraud while fostering trust in our government’s ability to stop this pandemic.

 It’s worth noting that TheInternational Air Transport Association (IATA), an airline trade association that represents 290 airlines worldwide, announced that it was in the final stages of developing a digital vaccine passport for travelers. This is wonderful news for air travelers but a more accessible, reliable, and scalable solution is needed for the majority of the US residents. Such a solution should not depend on smartphones which, while prevalent, would disproportionately exclude the most vulnerable members of our society.

Our vision is modeled after the small donor sticker that some people still have on their driver’s license or identification card. These days many states have transitioned to having the donor status integrated into the card design as a small circle, or heart, along with the words “donor.” For medical providers, this signals that the individual has decided to donate their organs to save lives. According to Donate Life America, 95 percent of U.S. adults support organ donation. Saving lives is the ethos that should drive vaccination.

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A Covid-19 vaccination sticker could integrate some of the security features commonly used on car registration stickers (the sticker on your license plate). Such stickers include micro-perforations that make it difficult for people to remove them and put them on another plate. To prevent fraud associated with lost or stolen license cards, the system might require that individuals be present with a government-issued ID (or other official ID with their name on it) to get a replacement sticker.

As with license plates the color of the sticker could be combined with markings to indicate which vaccine was given, in what month, and in what year. The design shown here does not include information about where the vaccine was administered or what the lot number was but it’s conceivable that that could be added if necessary.

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Stickers would be applied by a deputized party, ideally the organization administering the vaccination. The sticker would come between a sheet of white substrate and a piece of clear application film. The white substrate would be peeled away to reveal the sticky side of the sticker. The clear application film would hold the sticker in place while making it possible to position it perfectly on the license card (e.g. avoiding the security features of a driver’s license card). Once the sticker is applied the clear sheet would be peeled off and removed. Note, for two-part immunizations it would be possible to provide two different stickers to verify what immunization stage an individual is in.

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Ideally, the stickers would be manufactured and shipped along with the immunization doses. These doses are already part of a robust manufacturing process that includes labeling that should be compatible with the vision outline here.

This vision is intended to be low-tech so as to leverage standard manufacturing technologies that could be spun up quickly. That said, it’s conceivable that you could integrate more advanced technologies, such as RFID, into the stickers to enhance the security and efficiency at validation checkpoints.

We hope this inspires the powers that be to leverage design to hasten the end of this pandemic and inspire trust in our government to foster a speedy recovery.

Lego Bridge - Corona Virus 2020

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We empathize: I never drempt that our seven and nine year old would spend their first spring break isolated, purposely separated because of a pandemic. But they are not afraid. We’ve had more family time than if we were sailing the South Pacific. More family challenges where we all learn. More overall thinking about what matters. So, that said. How do we keep them challenged and excelling. The Lego Bridge Challenge is today’s quest. Let’s see how we did.

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We define: Make the strongest structurally sound bridge and make it beautiful. 50/50 on the foundation and the aesthetic story telling of your bridge. It takes organization and preparation.

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We ideate: We believe in colors.

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We prototype: We break things and iterate on better. Always a better structure.

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We test: Break, Don’t wait. Wait, Don’t break. Break and weight. break and … Ahoy!

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We win: Way to hold it together in the most adverse conditions.

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Winners: Chloe and Jack win again. Go Team Weibel.

“Sure, utility and usability are important, but without fun and pleasure, joy and excitement, and yes, anxiety and anger, fear and rage, our lives would be incomplete.” - Norman Sir

Meltwater Reports

What is your Impact? That's the big question and how can we help you tell your story? We are setting out to generate detailed reports for all of our customers and decided to automate Meltwater Reports for Brands and Public Relations. We want to tell companies stories through generating beautiful charts and graphs. More importantly we can track the major outcomes and the eventual impacts.  Our big focus is on the quarterly cycle: Goals, Activities, Outcomes and Impacts.  

What problem does the report aim to solve?

PR and Research Departments need to easily report on their performance to showcase insights and prove how they are bringing value to the overall organization.

By looking at their goals, activities, outcomes, and impacts Meltwater can help them showcase their efforts or highlight areas for improvement.
 

 What we need to accomplish

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Our research led us to find that we needed to create a variety of report templates to satisfy the needs of all our users. The length of reports was very interesting. The initial report needed to be thorough to cover the entire story. As reports worked their way up through Directors and eventually the CXO’s of the organization we designed templates that were shorter in length and denser in data.

SnappyTV is Joining Twitter

After ten years as the leading platform for real-time video-clipping that has brought television highlights online, the SnappyTV core functionality is being brought in to the Twitter Media Studio as LiveCut.

The Challenge

We started SnappyTV in my attic in 2010. It was an idea born out of our time working with premium content at Yahoo. They had some of the best sports, entertainment and news video on the internet but it always took 6, 12, 24 hours to be published. Why? What if that was 6, 12, 24 seconds? How could we transform the way TV highlights were brought online. Bringing the biggest moments to the biggest audiences brought to you by the biggest advertisers.

The Solution

The platform we created has turned out to be one of the most lucrative acquisitions Twitter has ever made. Eventually all TV content was available in real time with all major advertisers sponsoring highlights. Technically we figured out that anything that was broadcast to a Satellite could also be redirected to an AWS server and pre-rendered to six different bit rates optimized for web and mobile. Now we had to create an appealing and approachable experience to empower all our clients to embrace real-time video editing and publishing. We had the concept and the start of an amazing team. Now it was time to design and build it. We went through many sketches, wireframes and prototypes. We iterated and refined constantly while getting feedback and learning along the way. We tried and scrapped many iterations on user generated clipping, iPhone apps and various editors. We found out things we had never dreamt of. In the end we built the best instant highlight publishing platform around. It has many moving parts and we designed and shipped a live editor, video player, embeddable viewing experiences, an iPhone app plus an admin and super admin portal. SnappyTV has been a big part of Twitter's video solution moving forward. I'm very excited for the whole team. It was a wild and wonderful ride.

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The Official Announcement

SnappyTV is joining Twitter! Together, we will create an even better platform for live, social content distribution.

When we created SnappyTV four years ago, we believed in the importance of mobile, as a way for people to share important moments, and in the value of social, so that people could experience those moments together. Over the years, we’ve developed a close partnership with Twitter –– we’ve worked together to make it easy for publishers to bring video clips to Twitter, both organically and with sponsors via Twitter Amplify, and we’ve also built Twitter data directly into our editing platform. Through this partnership, people have been able to turn to Twitter to view highlights from major events from world championships to TV and awards shows to Presidential elections, just to name a few.

With Twitter we will continue our commitment to maintaining an open platform for social broadcasting of live events, across a variety of digital platforms. Joining Twitter will allow us to provide an even better product and bring the platform to more content owners and event organizers throughout the world. We will be able to further our goal of empowering people to share the world’s best moments.

A huge thank you to our customers, investors, board members and advisors including Josh Felser, Chris Redlitz, Dan Halabe, Paul Bricault, Brian Woods, Russ Fradin, David Pidwell, Leslie Gittess, Andy Boszhardt, Ben Lin, Don Ryan, Don Folgner and Tricia Iboshi. We couldn’t be more proud of this team and what we’ve accomplished thus far. And, we’re thrilled to join a fantastic team at Twitter and have the opportunity to accomplish even more together.

Check out the Twitter blog if you’d like to read more about the acquisition.

- Mike, Ryan, Steve and the SnappyTV Team

 

Video Workflows

We would meet with our partners and deep dive into their current workflows. They involved many people, steps and third parties and were painfully slow. Partners were skeptical that we could really power their video needs in such a fast and simple way. On several occasions I heard, “If what you are telling me is true, you are going to change my life.” I’m happy to say we did just that. 

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Time to Social

The launch of Twitter Amplify has redefined the way that both media creators and advertisers view the value of content. With Billions of TV ad dollars on the line, a unified objective has emerged: garnering views and engagement on any screen that a viewer owns – whether it’s the TV in their living room or their mobile phone.


In this new advertising frontier, one thing wins when it comes to posting and sharing TV content through social media: Speed.

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Based on data collected from dozens of Twitter Amplify partners on Snappy TV’s platform including Turner Sports, the Pac-12 and the USTA, video clips posted to social media channels gain exponentially more views when highlights are posted in near real time versus after the event.

How real time are we talking? Highlights posted to social networks within 5 minutes of a moment happening in the physical or broadcast world had on average 300% higher engagement than clips posted even an hour later. What does this mean? Content creators can triple their social audience simply by publishing the same content faster.

More importantly, 88% of all videos that went “viral” [those that achieved at least 500% more engagement versus other videos], were shared in the first 10 minutes. We call this the Viral Window.

The emerging importance of real-time clip consumption reflects a larger trend in media where the lines are blurring between social and TV. The way consumers rapidly view and share content on social is affecting how they decide what to watch on TV. Essentially, the second screen is becoming a personalized TV Guide for the next generation, brought to you by friends and followers.

If this is the case, then media creators that figure out how to distribute their best content in real-time are well positioned to become must-see TV.

Best Use of Twitter

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The Cynopsis Sports Media Awards honored outstanding work in the sports media industry over the past year and had categories that included television series, radio and live events as well as digital and marketing campaigns. We worked closely with the Pac-12 throughout the year powering instant highlights of almost all of their sporting events. This empowered them to tell a more compelling and engaging story for their fans and followers on Twitter, their own site and across the web. We are very excited to have won the ‘Best Use of Twitter Award’ with our close partner, the Pac-12, and we look forward to even more engaging storytelling in the coming year.

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We would like to congratulate all of the nominees and ( not especially ) our other partners the NBA, NBC Sports, NFL and Turner Sports. We look forward to even more exciting highights this year.