It’s no secret that here at SnappyTV we are fans of the animated GIF format – so much so that we’ve enhanced the format by adding interactivity through something we call a Snap Reel. We’ve seen the power of the format to engage audience and create conversations on social media. Beyond sharing individual animated GIFs to social, we love the idea of customers expanding their use of animated GIFs to tell a story with their content and integrate animated GIFs onto their sites to enhance their editorial coverage. As we’ve seen with the success of sites like BuzzFeed, this is a compelling format, albeit one that can be a bit overwhelming when you land on the story page.
With that in mind, we have made a few updates to the SnappyTV Snap Reel feature set to further empower our customers to animate away.
Embed code enhancements. With our update to allow for “no autoplay” in the Snap Reel embed code, customers can pick and choose what Snap Reels autoplay on the page and which ones wait for a user hover. Let your users be armchair analysts and interact with multiple Snap Reels without overwhelming the page with movement.
Animated GIF creation from VOD content. Have a great moment from a previously recorded event? Or want to engage your fans in a recap of a full season of great moments? You can now create animated GIFs from existing video content uploaded into the SnappyTV platform. This allows our customers to get the most out of their pre-recorded content and re-imagine their content in a new way.
Our friends over at the Canadian Broadcasting Corporation (CBC) are expert users of our SnappyTV Snap Reel tool and provide a showcase for using the tool to engage their fans. With our new features, they could take this a step further and bring the conversation to their site with a stacked display of all the best saves from the game, using autoplay to put emphasis on the first one, and let the fans weigh in on their favorites.
And of course, the SnappyTV Snap Reel editor has all the bells and whistles needed to make entertaining GIFs:
Frame adjustment – determine the in and out points down to the second or a particular frame. This is particularly useful when showing off a close call for our sports customers.
Playback controls – Slow the GIF down or speed it up, determine the direction of the action, and loop the playback to produce the desired effect.
Branding – Include sponsor banners or a call to action to further increase the impact of the GIF
Interested in learning more about creating animated GIFs with SnappyTV? Reach out to the account team today at customersuccess@snappytv.com
- See more at: http://blog.snappytv.com/?p=2053#sthash.FwGpGa3d.dpuf