We would meet with our partners and deep dive into their current workflows. They involved many people, steps and third parties and were painfully slow. Partners were skeptical that we could really power their video needs in such a fast and simple way. On several occasions I heard, “If what you are telling me is true, you are going to change my life.” I’m happy to say we did just that.
Meet the LiveCut Editor
The SnappyTV LIVECUT Editor was the backbone of our instant highlight publishing solution. It gave you the tools to clip and share live video as it happens. You could create clips, GIFs and images and edit from anywhere. You could publish instantly to social and mobile devices and we fully integrated with video platforms such as Brightcove, Ooyala, Kaltura and thePlatform.
- CREATE highlight clips, GIFs, and images from live TV, events and web streams
- EDIT in the cloud, accessible anywhere
- PUBLISH instantly to social networks and mobile devices
- INTEGRATE with video platforms such as Brightcove, Ooyala, Kaltura, and thePlatform
American Idol Solution
The Challenge
American Idol wanted a way to publish clips to social media while the show is still happening and encourage live tune-in. Their previous solution required hours for clips to be created and published meaning the show was over once the clips could be shared.
The Solution
They used the LiveCut Editor to create clips in real-time and publish to social media.
They posted highlights to AmericanIdol.com, Facebook and Twitter profiles, allowing fans to watch and share highlights as the event aired live. SnappyTV provided a solution to achieve this full brand integration.
The Results
American Idol reduced the time required to push clips to web and social channels. LiveCut Editor’s ease of use enabled PR and Marketing teams to make and share clips without having to involve editors. They were able to brand all of their clips with tune-in banners to reach their fans on all screens.