American Idol Solution

The Challenge

American Idol wanted a way to publish clips to social media while the show is still happening and encourage live tune-in. Their previous solution required hours for clips to be created and published meaning the show was over once the clips could be shared.  

The Solution

They used the LiveCut Editor to create clips in real-time and publish to social media.
They posted highlights to AmericanIdol.com,  Facebook and Twitter profiles, allowing fans to watch and share highlights as the event aired live. SnappyTV provided a solution to achieve this full  brand integration.

The Results

American Idol reduced the time required to push clips to web and social channels. LiveCut Editor’s ease of use enabled PR and Marketing teams to make and share clips without having to involve editors. They were able to brand all of their clips with tune-in banners to reach their fans on all screens.