The U.S. Open will tweet real-time clips of exciting moments from the tennis courts by employing Snappy TV’s video-publishing tools. Twitter has been partnering with SnappyTV for months to create video-based marketing opportunities during big sporting events such as March Madness. “The videos will be highlights we see trending in social,” said Nicole Jeter West, USTA’s digital strategy lead. “They will be snapped near-live.”
