What is your Impact? That's the big question and how can we help you tell your story? We are setting out to generate detailed reports for all of our customers and decided to automate Meltwater Reports for Brands and Public Relations. We want to tell companies stories through generating beautiful charts and graphs. More importantly we can track the major outcomes and the eventual impacts. Our big focus is on the quarterly cycle: Goals, Activities, Outcomes and Impacts.
What problem does the report aim to solve?
PR and Research Departments need to easily report on their performance to showcase insights and prove how they are bringing value to the overall organization.
By looking at their goals, activities, outcomes, and impacts Meltwater can help them showcase their efforts or highlight areas for improvement.
What we need to accomplish
Our research led us to find that we needed to create a variety of report templates to satisfy the needs of all our users. The length of reports was very interesting. The initial report needed to be thorough to cover the entire story. As reports worked their way up through Directors and eventually the CXO’s of the organization we designed templates that were shorter in length and denser in data.
